"Forget above the line and below the line. Forget lines. Forget silos. Forget competing disciplines and the eternal scrap for what they view as their rightful share of the almighty dollar....to truly move forward, many of those models will have to be torn down and rebuilt."

"We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now."

"With more countries, more customer segmentation, more media, and more distribution channels, companies and their CMO's are waging a battle with complexity"

"Whenever you find youself on the side of the majority, it's time to pause and reflect."

"The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren't a novelty. They are all we've got left."

"The threat is if agencies don't look at the model and explore new forms of connection and collaboration."

"Your clients are in trouble. They are looking to you to save them. The ad inventory that has been sold for the last 50 years no longer works, and marketers have started to figure that out. In the process, your clients will fire, hire, fire, and hire agency after agency ... seeking someone –- anyone! -- who can help them perhaps on where to go next."